15 Instagram Post Ideas For Engagement
Jenny Marsden • February 19, 2020
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15 Engagement Ideas for You Instagram Posts
Instagram is the home of pretty pictures. We all spend time scrolling through our feed, checking out our favourite brands, people and friends. But how often to we actually stop, like, comment or take action on an Instagram post?
As a business it can be a very real struggle to produce continually good content that your followers will love and will help to drive traffic to your website.
Here is 15 of my top tips for engagement through your Instagram posts.
1.
Your Inspiration
Often things that inspire you will also inspire your followers. Share the accounts and people who give you inspiration to create your content and chances are that your followers will also love these profiles. Don't be scare to share personal inspiration as well.
2.
A FAQ
If you are continually asked the same questions from clients over and over again, share it as an Instagram post. This can serve two purposes. It shows your followers that you care about your clients and do respond to their questions, and it might address the one concern they have that is holding them back from purchasing.
3.
A Challenge
Create a challenge for your faithful followers that is focused around them. Create a new hashtag (#mybusiness-challenge) and ask them to post on their own accounts using the hashtag. Don't forget to respond to each and every one. Yes - ALL of them. You want your clients to feel the love when they take up the challenge.
4.
A Flashback
Thursdays doesn't have to be the only day you can do throw backs. Keep them business oriented and stress how far you have come. Also ask for any more recommendations that might help your business move forward.
5.
Before And After
Everyone
loves before and afters. I shared a copy of my first website last year alongside my current one and it got very good engagement. Showing how far my own website has come enabled possible clients to see what I could do for them.
6.
A Testimonial
A few clients have mentioned to me that they feel that sharing some positive feedback feels like they are bragging. That is so not the case. Express your appreciation for the positive feedback and tag your client so they get the exposure as well. Testimonials are the lifeblood of business these days and encouraging other client to leave one can't hurt.
7.
A Hack
Sharing a hack you use regularly is a great way to engage your followers. One of my Photoshop Idols shared how to open multiple raw files in Photoshop while avoiding Camera Raw and I use that thing every day! I know that's completely irrelevant to you but to his followers it was gold! Thanks to Unmesh from @piximperfect
8.
A Quote
If you find yourself reminding yourself of a particular quote you love to get you through the day, chances are others might like to see it. Create a post in your brands colors and theme with your quote and share it. Ask for other quotes that inspire your tribe.
9.
A Finished Project
If you have just completed a project share it with your Instagram followers. Be sure to express the inspiration behind the project, your process and the end result.
10.
Encourage A Follower
You followers will usually be made up of not just potential clients but actual clients. Tag one and encourage one of your clients. Make mention of what amazing steps they are taking and how proud you are of them. Often these type of posts get a lot of shares and saves.
11.
Share Your Blog POsts
Use your posts to share blog posts that you know your following will find useful. Consider using a post managment tool like Later
which encompasses LinkInBio. This tool enables you to put one link in your Instagram Bio which goes to a specific page that your follower can choose which item they wish to see. When you use later to schedule your posts, you add the link that particular post should go to and when the follower clicks the link in your bio (which is your LinkInBio link) they go to that particular post. Cool hey?
12.
A Website or TOol
It always seems counter productive to refer your own clients elsewhere, however sharing tools or websites that help you through the day may help them. Customer service at its finest. Don't forget to ask for tools that your followers may use that might help you! Engagement remember!
13.
A Failure
I know it seems strange, however sharing something you have failed dismally at is a great way to show that you aren't just about the fluffy stuff. Create real engagement by sharing something you really fell off the wagon with - however - make sure you include what you've done to ensure it doesn't happen again. Or what you've learned. You had a challenge and you fixed it.
14.
Caption This
This is a great way to encourage comments on your posts. You could even make it a weekly thing. What you want to do however is ensure that your post is branded in your colors and theme. Make it instantly recognisable to the scrolling army.
15.
Photos Of Yourself
I am absolute rubbish at this one but you shouldn't be. Even if your Instagram profile is your business profile, it's still about you. You are your business and nothing reassures clients more that their is a real person behind the screen than regular images of yourself.
Lets Connect
About Jenny
I started my IT career in Database Administration and .Net coding. While I LOVED that work, I realised very quickly that I also wanted a life. To be a top end coder or DB Admin, you have to comit your downtime to constantly learning and evolving and while that is also something I love, I wanted it to be my work and not my life. So I morphed my love of design with my knowledge of all things SEO and moved into building small business websites.
Why small business websites? I'm a small business myself and I know how hard it can be so I wanted to give my clients a great service, with an approachable point of contact where no question was a "stupid question".
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