How To Leave A Great Blog Comment
Jenny Marsden • August 22, 2019
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Commenting On Another Blog Can Be An Art
As a blogger, you understand that blogging is hard work. Collecting your thoughts together, doing solid research and putting it down in such a way that your readers can resonate with it and enjoy it is not as easy at would seem from the outside.
What makes the job seem worthwhile and interesting are the wonderful comments you receive from the readers of your blog posts, those comments that let you know that your posts are valuable and helpful to someone. In other words, these comments make you feel like you didn’t waste your time writing that post.
While it is certainly interesting to read comments on your posts and feel good about yourself, commenting on other blogs is a great way to expose your own website to like-minded people. You gain a whole lot of exposure from commenting on other blog posts in your niche (or other related niches) and that gain is important in the growth of your website.
How? Well, commenting on other blogs help build a good relationship with other bloggers in your niche and this relationship can lead to more traffic for your website. They could even direct their readers to comment on your own blog and comment themselves to bring more traffic to their blog. Basically, it is a win-win situation for everyone. Also, comments with good keywords can help improve your SEO and help you rank better on Google search engine.
That being said, you have to make your comment good, relevant, meaningful and strategic. You don’t just want to slap just any comment on another person’s blog post because that person may not return the “favour”.
What Constitutes a Great Comment
I know it sometimes feels like you are at cross purposes, leaving comments on a competitors blog post, however, consider how you feel when you get a great comment. Also think about how comments reinforce to your visitors that you are reliable and trustworthy. If you get comments on your own website that helps to do that, are you really going to delete the comment because you it's from a competitor?? No you're not.
- Make your comment meaningful: You have to actually read the post to be able to comment something meaningful. By writing “great article!” or “good post!”, you are simply telling the person that you didn’t read the post. You need to ask yourself what you learnt from and liked about the post before you proceed to type. You should also try to think of things in the post that could be open for discussion. You could also suggest things you think should be added that the blogger may not have included. Keep it VERY constructive though. You aren't pointing out errors, you are entering a discussion. Consider a comment like "have you thought about what changing headings might do for Pinterest posts? Do you think they are that important?"
- Use specific keywords: The fact that you are a blogger means you should understand that comments are part of a blog and will come up when keywords used in the comments are searched for on Google. Using specific keywords in the comment section will make a blog post rank better, so you should try doing this while dropping your two cents.
- Be careful when dropping links: Before you drop a link to your own blog, you want to be sure that the link actually has something to do with the comment and the post you are leaving the comment on. Anything other than that will make the comment look spammy. Some blog management tools allow you to add your own website URL as part of your comment profile, but others will not.
- Ask for help relating to the post: No this isn't going to make your own website look incompetent IF you do it properly. For example, if you are following a similar lifestyle blog and the article is about a furnishing restoration, link to your own post about the same subject and ask if they have any tips for what they might have done differently, maybe with regard to colors or materials. You aren't undermining your own post you are just asking for a different opinion AND you get to link to that particular post.
If you follow these tips, as simple as they may look, you are going to leave a comment that will warm the heart of the other blogger in your niche and cause him or her to work with you to make both of your blogs better.
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About Jenny
I started my IT career in Database Administration and .Net coding. While I LOVED that work, I realised very quickly that I also wanted a life. To be a top end coder or DB Admin, you have to comit your downtime to constantly learning and evolving and while that is also something I love, I wanted it to be my work and not my life. So I morphed my love of design with my knowledge of all things SEO and moved into building small business websites.
Why small business websites? I'm a small business myself and I know how hard it can be so I wanted to give my clients a great service, with an approachable point of contact where no question was a "stupid question".
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