Why Your Website Title Matters for SEO | Geek Queen SEO Tips

While the search engines will read the website title, the URL and the meta description and formulate your page's relevance (based on these and other factors), this is one area where you need to make sure you are not just using your keywords and phrases but actually writing for your visitors.

Typically, I recommend that your website page title is formulated as "keyword or phrase" + "keyword or phrase" + "business name". Even formulating it this way, you still have to ensure the title makes sense from a readability standpoint. If I had of made this particular website page title "Product Photography | Photographic Services | Geek Queen" it doesn't read as well. In formulating it as I have, along with using my keywords and phrases, I've also established an inherent hierarchy in my Photo Services. By putting the Photographic Services first and then the Product Photography it automatically implies that I offer more Photo services than just the Product Photography, so if a possible client discovers my link through a search, even if they aren't after product photography it still implies that I do other types of photography so there is a chance they will still click that link. I'm almost categorizing in my page title if that makes sense.

Looking at the title displaying in this way - I can hear you thinking "But they can't see my business name". No they can't, because we've put it at the end of the website page title, however, because we formatted it with our SEO keyword or phrase at the beginning of the title it is instantly identifiable to your client what that page is about. They know they searched for that term, but they might not recall exactly what your domain name was, so even though you can't seem your business name,  that recognition will occur with the frequency of their page views. So don't stress that they can't see your business name on the browser tab, just be happy that they actually clicked your website link from the search results page. 

Set your page title and then write your meta description using the same keywords and or phrases to reinforce your relevance to Google. 

NB: try not to change your page's URL unless necessary. If you do, MAKE SURE YOU COPY THE OLD URL FIRST. You should get a warning pop up asking you to set a URL redirect but some browsers don't show it. That popup is OK. Confirm that you want to do that and proceed. This will ensure that anyone who has bookmarked that page using the old link is redirected to the new link now. To check that has been done, after you save your page, go to Settings on the left hand menu and URL redirect. You will see your page redirect in there.  If you don't, just create a new redirect using the old link you copied and then select the new page from the page menu and Voila! Page redirect done.